
Asking is Easy
FOCUS: BRANDING/WEB DESIGN
CLIENTS
National Youth Council, Singapore
United Women Singapore
LOCATION
Singapore
TIMELINE
5 months
YEAR
2021
Summary
Asking is Easy is an educational campaign targeting youth in Singapore in collaboration with United Women Singapore, a non-profit organisation, and with the Young ChangeMakers grant awarded by the National Youth Council. It focuses on the various aspects of consent as a preventative approach to reducing sexual violence.
Framed by the Theory of Planned Behavior, it addresses four key primary research findings, namely, that 1) youth face difficulty asking for consent, 2) youth feel pressured to consent 3) youth are not sure about their ability to gauge consent, and that 4) youth learn about consent from informal learning spaces. These findings, along with secondary research regarding affirmative consent, scripts of female obligation, and coercion, informed an educational framework that is expressed via a website and social media platforms.
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